Monday, 23 May 2011

Design Story of Ford Vertrek Concept


This compact SUV concept is called as Ford Vertrek. This elegance SUV design has awesome exterior design and high – tech interior performance. The design of this Ford Vertek takes inspiration from the European Ford Kuga crossover. The sleek exterior design is a main character of this Ford Vertek SUV variant. For more detail, read at the official Press Release below:
Exterior Design
Design Story of Ford Vertrek Concept
“The world is changing and consumers are looking for a new compact SUV,” said J Mays, group vice president, Design, and chief creative officer.
“They work hard, play hard and desire a vehicle that reflects that outlook and stands out. We believe the Vertrek concept will fulfill what they’re looking for.”
Ford Vertrek Concept, the design
The core goal of kinetic design is to create vehicles that imply motion even when standing still and convey Ford’s driving dynamics qualities.
“The building blocks of kinetic design – defining the stance and how the body is set over the wheels; strong and precisely executed surfacing; the dynamic, expressive lines and creating a sleeker aerodynamic profile – are all very much in line with what we believe customers want in future compact SUVs,” said Martin Smith, Ford executive design director.
The Vertrek concept takes its inspiration from the European Ford Kuga crossover, hailed as the design leader in its segment, and takes the promise of a future global compact SUV to the next level.
The new sleeker, sportier design intelligently integrates the capability requirements that customers demand in this segment with an interior cargo volume comparable to today’s Ford Escape.
“Overall, the Vertrek concept is a sleeker, sportier and smarter representation of what customers want in a compact SUV,” said Smith.
“Additionally, the exquisite detailing, such as the execution of the headlamps, taillamps and wheels, evokes advanced technology and craftsmanship.”
The exterior color is Liquid Platinum, chosen to bring out the strong sculpturing of Vertrek while stressing the sophistication and premium execution of the vehicle’s personality.
Key exterior design attributes of the Ford Vertrek concept include:
Lower trapezoidal grille: A key design cue, now divided into three sections as first seen with the new Ford Focus, immediately identifies Vertrek as the latest Ford
Slimmer headlamp and taillamp treatment: Highlights the advanced technology, craftsmanship and detailing throughout the vehicle
Hood: Muscular surfacing signals advanced powertrain solutions
Faster roofline: Sleek look conveys improved aerodynamics and fuel efficiency
Rising beltline: Conveys dynamic presence
Wheel arches: Create solid, athletic stance
Wheels: Combine bold sportiness with lightweight appeal
Panoramic roof: Graphically linked to the rear glass by the dramatic rear spoiler
“Based on the reception of the Fiesta and all-new Focus models, customers are excited by our new global design strategy,” said Smith.
“So it makes absolute sense to offer kinetic design in our next generation of compact utility vehicles as well.”
Interior Design
The Vertrek concept interior is lightweight and spacious and conveys all the expressive flair evident in the exterior.
As the focal point of the interior, the instrument panel displays shapes and forms that are absolutely unique, and further demonstrates Ford’s kinetic design language.
The wing-like profile spans the cockpit and visually extends through the side glass into the rear view camera. The center console swoops into the interior and develops into a central bridge flowing through the vehicle.
The theme of sophisticated craftsmanship is evident throughout the interior, including the instrument panel wrapped in Dusk Grey leather, contrasted and cooled by the satin-tinted platinum tones of the center console. The fluorescent detailing comes as a surprising highlight.
The execution of the four individual seats communicates sportiness and relaxation. The slim seats are clad in naturally tanned, velour leather and, says Smith, “have the robust quality of Bavarian lederhosen.”
This is offset throughout the interior by the modernistic touch of neon red-orange fluorescent highlights – an intriguing combination of traditional and high-tech. The seats are of slim construction, showcased by the central spine support.
Replacing conventional carpet, Vertrek concept incorporates handcrafted woven-leather floor materials. Functional elements on the steering wheel, doors, cluster and instrument panel have a polished, premium finish that demonstrates craftsmanship normally seen on premium products.
“The Ford Vertrek concept brings new excitement to the global crossover and compact SUV arena and is our vision of how kinetic design can redefine this increasingly popular segment for Ford globally,” said Mays.
“The very name Vertrek signals versatility and capability, typifying the personality of the revolution in this market.

New Lexus LF-A Coupe


Lexus LF-A Concept was unveiled at the Detroit Motor Show which was held in 2005. This sporty front-engine two-seater coupe symbolizes new design character. This sporty Lexus LF-A Concept is equipped with V10 engine that produces above 500 horsepower with less than 5 liters of fuel. The top speed of this coupe variant can raise 200 miles per hour. The interior design of this Lexus coupe is completed with high technology instruments, the seats design is covered in white color makes the interior looks clean indeed. Here is a report from the official press release:
The two-seat concept blends the performance of an exotic sports car with the luxury refinements of a Lexus.
Bold Design Line of Lexus LF-A Coupe
It is powered by a V10 engine capable of developing more than 500 horsepower from a displacement of less than five liters. The extimated top speed is about 200 miles per hour.
Designed to express a bold new direction in styling for the Lexus brand, the LF-A concept is a vision closely aligned with the company’s Formula One commitment.
Bold Design Line of Lexus LF-A Coupe-rear end
“The Lexus LF-A is like no sports car we have ever builtóor even imagined,” said Jim Press, Toyota Motor Sales executive vice president and COO.
“Currently only a concept, it is a realistic vision of how we might address the boundaries that define the exotic sports car landscape.”
“The LF-A is theoretically developed to run a parallel course to our company’s efforts in Formula One racing,” added Press. “It would probably feature a powertrain and drivetrain configuration strongly influenced by whatever is being used in competition at the time.”
Inside, the LF-A is designed as a luxury high-speed capsule that blends extravagant comfort with precision operation. Although it is about five inches shorter in length than the Porsche 911 Turbo, its wheelbase is nine inches longer.
At 48 inches, it is nearly identical in height to the Ferrari F430. And with a width of 73.2 inches, it splits the difference between the Mercedes Benz SL55 and the Aston Martin DB9.
While the LF-A makes a major statement in how Lexus would define exotic sports car performance, it was conceived to express the emergence of a new direction in styling for the Lexus brand, globally.
“Over the last two years, a new styling philosophy that we call L-Finesse, has taken shape at Lexus Design,” said Wahei Hirai, Toyota Motor Corporation’s global managing officer of design.
“What has emerged from this two-year journey is not just a new direction in philosophy. It is a new design language, based on the dynamism and inherent contrast between simplicity and elegance.”
Simplicity, in form and function, reflects styling that is uncluttered and void of extraneous elements. Elegance, inside and out, avoids exaggeration by prioritizing understated luxury that is intriguing, subtle and seamlessóand slightly surprising. The key to the formula is how the visual contrast between simplicity and elegance creates a look that is dynamic, forceful and vigorous.
The LF-A is a fundamental shift in both style and design for Lexus. The positioning and sizing of major components have been redefined and condensed. By taking an entirely different approach to proportion and packaging, designers have achieved the ultimate weight balance, so vital to high-speed handling and stability. As a total package, the Lexus LF-A concept is a bold statement and a clear indication of the path that Lexus’ global design will follow in the near future
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Saturday, 21 May 2011

New Saab PhoeniX Concept

This futuristic car model, Saab PhoeniX concept is designed with the ‘Aeromotional Design as its main language. This futuristic sedan variant was unveiled at 2011 Geneva Motor Show. This Saab PhoeniX is conceived by a design team commissioned by Jason Castriota. This car is powered by by a BMW-derived 200 hp 1.6 liter engine combined with 6-speed manual gearbox and the eXWD electric rear wheel drive system. The exterior design is characterized by sleek and stylish shape and muscular body. The front end design is presented with a new bold symbolization of of Saab’s signature 3-port grille and a front-hinged.
Official press release
Futuristic Design of Saab PhoeniX Concept
Exterior design
The shape of the PhoeniX appears to be molded by the wind, just like its iconic Ursaab forebear, the prototype for Saab’s first generation of cars. Coupé proportions are defined by clean and curvaceous bodywork that wraps around 20-inch alloy wheels in a signature Saab ‘turbine’ design.
Futuristic Design of Saab PhoeniX Concept - top roof
The frontal styling features a bold, stretched interpretation of Saab’s signature three-port grille in which the central wing form is now dominant.
Wrapped by the car’s outer skin, the chrome-less opening encompasses the full width of the nose, including a deep middle portion and extremely narrow outer sections. Saab’s traditional central grille bar is evolved into a body-colored wing form. At the tips of the wing, nestling almost invisibly, are powerful LED headlamps and indicators. This new frontal styling theme is likely to be seen on future Saab production cars.
Below the grille, the main air intake area features active shutters which close up at speed to improve aerodynamic efficiency when less engine cooling is required. Slim, body-colored ‘winglets’ carry front fog lights.
The long hood features two prominent ripples that flow from front to rear into the disguised cockpit pillars, adding muscularity and hinting at an underlying structure tightly wrapped by the bodywork. A ‘cut-out’ in the center of the hood where it meets the base of the windshield reveals part of the engine bay, and is presented in the same black glass as the upper cabin and roof area.
Re-introducing a design feature from the classic Saab 900 series, the hood is front-hinged and has a semi-clamshell closure with the car’s muscular front fenders.
The stretched look of the bodywork is emphasized by a flared side sill line which rises rearwards from air outlets at the base of the front fenders. Like the cabin glasshouse and roof, the dark, translucent sill reveals structure beneath the outer body. The design motif also echoes the exposed sills of Saab’s first open-topped Sonett sports car.
Butterfly-opening doors, remotely-controlled or touch pad operated, provide enhanced access to the low-slung cabin. There are no visible door handles or mirrors; tiny cameras are mounted on slim stalks to provide rearward vision for the pilot and minimize airflow disturbance.
The PhoeniX’s distinctive wing elements are also focused on aerodynamic efficiency. These roof-mounted profiles explore the benefits of channeling air from the side of the car across the rear deck to reduce lift forces for greater high-speed stability without increasing drag. They are a visual extension of aluminum-colored beams inside the car, which are part of the exposed DynaCage inner structure.
The glass roof and rear screen flow down as a single panel into the tail of the car. This tapering graphic echoes the teardrop shape seen in Saab’s first prototype, the iconic Ursaab, and its descendents. The sharply chopped, kamm tail, with a near vertical face, is also redolent of Saab’s first coupé, the Sonett II of 1966.
A distinctive rear lighting zone extends across the rear of the car, continuing the full-width light motif already established in the 9-5 and 9-4X series. The tail, brake and indicator lights are housed within an arch of dot-like ‘perforations’. To extend the PhoeniX’s outer and inner body design theme, the rear face of the car and its venturi underside are also black, like its upper cabin and deep side sills.
Interior Design
In true Scandinavian tradition, the PhoeniX’s 2+2 cabin adopts clean, minimalist forms. Multiple buttons and controls are largely replaced by flush mountings and touch-screen surfaces.
Like the car’s exterior, the cabin also features design elements that seek to reveal the car’s underlying structure. And, like all Saabs, the layout of the instrument displays and controls is driver-focused.
The interior’s DynaCage concept gives it the ‘stripped out’ feel of a competition car. This effect is created by the use of aluminum-colored metal elements which form a network of exposed ‘beams’ through the center, sides, front and rear of the cabin. It represents the roll-cage of a competition car, reflecting Saab’s rallying heritage with its early cars. Body-hugging shell seats and a short, high-mounted gearshift add to the purposeful effect.
The driver-focused instrument layout introduces a fresh execution of a long-established Saab tradition. It features a single pod in front of the driver – shaped to mimic the afterburner of a jet engine – where all driving data is digitally presented in tandem with a head-up display. Either side of the pod, images from the exterior door cameras are shown.
A separate unit is pulled forward of the front fascia and inclined at 45º to driver to accommodate Saab’s industry-leading IQon infotainment and communications system. For good ergonomics, the 8-inch touch-screen is as close to the driver’s finger tips as the steering wheel.
Saab IQon (see separate release for full details) is a ground-breaking car communications platform using Google’s AndroidTM operating system. Based on pioneering ‘open innovation’ with third-party service providers and applications developers, it comprises an embedded computer platform which seamlessly connects to the internet when the car’s ignition is switched on. The touch-screen provides access to audio and entertainment streaming, online navigation, on-board music storage and smartphone-like downloading of applications.
The angled positioning of the white IQon module also creates potential for additional cabin storage space between its rear face and the front bulkhead.
A raised spine runs through the cabin between the front and rear seats. Positioned on top and next to the driver (where else on a Saab?), is the stop/start button, a short gearshift lever and touch-screen climate controls.
The PhoeniX cabin also breaks new ground with the introduction of red for instrument illumination and ambient cabin lighting, even including the floor. Flexi-glass sheet under the close pile carpeting carries LED light tubes, which are exposed by perforated holes in the carpeting. Combined with red seat linings, the red-on-black interior theme is warm and engaging. It also reminds occupants that a fiery heart lies at the center of the PhoeniX.
That fire also burns in the surprisingly spacious cargo deck. The floor features the cabin’s ambient lighting effect and is extended by flat-folding rear seatbacks. The luggage compartment is accessed by a wide and deep opening tailgate, its closure lines ‘breaking though’ the tapering rear glass/body form.
The floor is fitted with a cargo track, similar in principle to that seen in the 9-5 range. Following the shape of the rear screen above, it carries a telescopic dividing rail that can be moved to multiple positions for the convenient stowage of different sized items.
Inside and out, the PhoeniX showcases new design directions that will be part of future Saab products.
Aeromotional Design
Rippling bodywork sheathes the Saab PhoeniX like the skin suit of a speed skater. It is ‘aeromotional’ design, a language inspired by Saab’s aviation roots and the passion that forged its first cars.
“Our company is being re-born and the PhoeniX is a celebration of the pioneering spirit and enthusiasm that took Saab into the automotive business,” says Jason Castriota, Saab Automobile’s Executive Design Director.
“It ushers in a new generation of Saab design. We call it ‘aeromotional’, adding passion and emotion to cool Scandinavian aesthetics.”
Picking up the design baton of Saab’s 2006 Aero-X concept, which helped shape the cars of today, the PhoeniX will play a key role in molding the Saab cars of tomorrow.
A central aeromotional design theme is the juxtaposition of complexity and simplicity, of technology and organic purity, of Scandinavian fire and ice. This is demonstrated by the way the upper cabin area is presented as a black, translucent glass ice block. The whole shape appears to burst through the tight bodywork as part of the inner structure that lies beneath.
“We’ve encapsulated the cabin in a teardrop-shaped ice block and then shrink wrapped the whole structure in a liquid-like skin,” adds Castriota.
“It’s as if we’ve blown mercury over the car in a wind tunnel. The liquid skin wraps around the nose and stretches rearwards, clinging to the car before detaching very cleanly at the rear.”
“This concept also shows there is great heart and technical substance just underneath bodywork. We wanted to communicate a connection between the outside and the inside of the car and this large, translucent ice block, housing our passengers and the mechanicals, helps us to do it by creating visual depth and interest.”
Flanking the roof are wing elements resembling the vestigial wings of an aircraft. They are shaped to collect turbulent air and direct it onto the Phoenix’s rear deck, enhancing high speed stability by reducing rear lift forces. Aerodynamic efficiency is key to the design and the PhoeniX is projected to cleave the air with a Cd value of just 0.25.
At the rear, the glass screen seamlessly sweeps down from the roof through the tailgate, while appearing to erupt though the car’s rear flanks. The shape hints at the teardrop-like rear styling of the first Saab car, while the ‘sawn off’ and aerodynamically efficient kamm tail was inspired by Saab’s first coupé, the Sonett.
Inside the 2+2 cabin, simplicity and technology come to the fore. Fresh expression is given to Saab’s driver focused instrument layout; Saab’s innovative IQon infotainment and communications system is installed, and touch-screen functionality eliminates many visible buttons and controls.
The cabin design strategy adopts a minimalist, ‘stripped out’ feel, with slim competition-like seats and metalized interior sections that mimic the exposed network of a rollover cage. A red color theme for instrument illumination, seat decor and ambient lighting adds a feeling of warmth to the cabin – with echoes of the turbocharged fire that burns inside the PhoeniX.
Surprising versatility is revealed by a deep opening tailgate which gives access to a flat cargo deck, including fold-flat rear seatbacks. The floor is fitted with a cargo track for adaptable load carrying, as seen in the 9-5 range.