
The New BMW 4-Coupe - With the new 4-series BMW once again proves its innovative spirit. This time, not necessarily under the sheet metal, but in terms of marketing strategy. How does it work? On the basis of the sedan in decades to develop a convertible and a coupe version. The trick now is to this (elegant) variants visually and technically aufzuhübschen equipment and simply as an additional (obviously more upscale) to position range. Significantly...